Check whether your existing trade loyalty programme is efficient, leaky, or migration-ready — across 10 dimensions and 14 industry benchmarks. No confidential data required.
Loyalty programs don't fail all at once. They lose members one small friction at a time — and most of that is invisible until you're staring at a flat redemption chart in a quarterly review.
Rewards flowing to partners who'd have bought regardless is the most common and invisible form of leakage.
Knowing what you spent is not the same as knowing what it drove. The audit separates the two.
The audit gives you an independent view — not one shaped by the people billing you to run it.
The audit checks whether your segmentation is built for scale — or just for convenience.
The audit scores your programme across 9 dimensions — from how partners join to what it actually costs you per rupee of loyalty earned. You get a ranked view of what to fix first, not a generic report.
How easily new members join, verify, and complete their first meaningful action.
The friction between a member earning a reward and actually claiming it.
How relevant offers and messages are to what each member actually does.
Frequency, timing, and channel mix — and whether members feel spoken to or spammed.
Whether points, tiers, and qualifying actions are simple enough for members to track.
Whether status actually feels earned — and is communicated when it changes.
The breadth and integration quality of rewards outside your own catalogue.
Platform reliability and how cleanly data flows between systems and touchpoints.
Cost-to-serve set against the incremental value the program is actually driving.
No confidential sales or partner data required.
Automotive, FMCG, Paints, Solar, Alco-bev, and 9 more categories — each with different weights.
Overall score, 10 dimension scores, leakage risks, quick fixes, and migration recommendation.
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Logos shown with permission where required — swap in your actual client marks here.
A free audit of your current trade loyalty structure. No confidential data, no obligation — just an honest score.
Start your Health Check